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100% Pure Promo Codes, Coupons & Deals — August 2026

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100% Pure Brand Insights

Key 100% Pure Products

Coffee Bean Caffeine Brightening Eye Cream

A caffeine-focused eye cream available in two sizes and formulated with coffee, green tea, rosehip oil, and other botanical ingredients.

Fruit Pigmented® Ultra Lengthening Mascara

A water-resistant mascara colored with plant-derived pigments and offered in shades including Black Tea, Dark Chocolate, Blueberry, and Blackberry.

Fruit Pigmented® Healthy Foundation

A full-coverage liquid foundation with a matte finish, using fruit pigments alongside aloe, rice powder, and botanical oils.

Fruit Pigmented® Full Coverage Water Foundation

A buildable full-coverage foundation with a satin-to-dewy finish, available across warm, cool, neutral, and olive undertones.

Fruit Pigmented® Cocoa Butter Matte Lipstick

A matte lipstick range colored with fruit and plant pigments and offered in an extensive selection of shades.

Bakuchiol Moisturizer

A daily moisturizer from the brand's bakuchiol skincare collection, positioned as a plant-based alternative within routines that would otherwise use retinoid-style products.

Retinol Restorative Overnight Balm

A richer nighttime balm from 100% PURE's retinol-focused skincare range, designed for use as an evening treatment step.

Acai Pulp Facial Scrub

A physical facial exfoliator made with an açai-centered botanical formula for shoppers who prefer a scrub rather than a leave-on exfoliating treatment.

Watermelon Cucumber Water Locking Mist

A face mist combining watermelon and cucumber waters with hyaluronic acid and other moisturizing ingredients in a lightweight spray format.

Kelp and Mint Volumizing Shampoo

A botanical shampoo from the brand's hair-care assortment, offered in multiple bottle sizes for routine cleansing.

Brand facts

Industry
Natural Beauty / Skincare & Cosmetics / Hair & Body Care

Product types

  • Skincare
  • Fruit Pigmented® Makeup
  • Foundations & Complexion Makeup
  • Eye Makeup
  • Lip Makeup
  • Hair Care
  • Body Care
  • Eye Care
  • SPF
  • Beauty Sets & Subscriptions

About 100% Pure

100% PURE brings skincare, makeup, hair care, and body products together around a natural-ingredient philosophy, but its most distinctive idea is Fruit Pigmented® makeup. Instead of relying on conventional synthetic colorants for many cosmetics, the brand uses pigments derived from sources such as fruits, vegetables, tea, cocoa, and minerals. The California-founded company also has extensive skincare collections built around ingredients such as bakuchiol, green tea, caffeine, vitamin C, fruit enzymes, and botanical oils. Shoppers can navigate by product type, skin concern, routine finder, best sellers, vegan products, subscriptions, gift sets, and loyalty benefits.

Pros

  • Fruit Pigmented® makeup gives the brand a distinctive approach to color cosmetics
  • Wide assortment spans makeup, skincare, hair care, body care, and beauty sets
  • Purist Perks, student verification, Purist Pro, subscriptions, and referrals create several verified ways to save
  • Skin-concern navigation, product quizzes, and a routine finder can help narrow a large catalog
  • Current direct-store policy allows qualifying gently used products to be returned within 60 days

Things to consider

  • Coupon, Purist Perks, Purist Pro, subscription, and sale discounts have different eligibility rules and generally cannot simply be stacked together
  • The catalog is large and includes several products aimed at similar concerns, so checking ingredients, finish, shade, and intended routine step is useful before ordering

100% Pure FAQ

Answers to common questions about 100% Pure, its products, offers, and promo codes.

How does Promizi check 100% PURE promo codes and deals?

Promizi can surface offers found through ongoing research as well as codes submitted by the community. Because beauty promotions can be changed, restricted, or deactivated by the merchant, verification should include checking the offer terms and confirming the expected discount in the 100% PURE cart or checkout before payment.

Can a 100% PURE coupon be combined with another discount?

Usually not. 100% PURE's current promotion terms state that discount codes apply to eligible full-priced merchandise and cannot be combined with other offers, including Purist Perks vouchers or Purist Pro discounts. Gift cards, subscriptions, and certain special bundles are also excluded from standard discount codes. Always confirm the actual order total at checkout because individual promotion terms can vary.

How does the 100% PURE Purist Perks program work?

Purist Perks is the brand's loyalty program. Members currently earn one point per eligible dollar spent, along with points from selected activities such as referrals and reviews. The program has Enthusiast, Activist, and Revolutionist tiers, and 200 points can currently be exchanged for different dollar-value vouchers depending on the member's tier. Since loyalty benefits can change, recheck the current rewards dashboard before redeeming points.

Does 100% PURE have a student discount?

Yes. 100% PURE currently provides a student-discount program using Student Beans to verify student status and issue a single-use code. The official terms say the student offer applies to full-priced merchandise for eligible U.S. and Canadian online orders and cannot be combined with another promotional code. The current discount amount should be confirmed after Student Beans verification because program values can change.

Is there a professional beauty discount at 100% PURE?

Yes. Purist Pro is available to qualifying makeup artists, cosmetologists, estheticians, and eligible students in the United States and Canada. The current program lists a 35% discount on most 100% PURE products, with exclusions and monthly purchase limits. Purist Pro savings cannot be combined with other promotions or Purist Perks vouchers.

What is 100% PURE Lock-In & Save?

Lock-In & Save is the brand's auto-replenishment program for selected products. The current collection advertises 15% savings and free U.S. standard shipping on eligible subscriptions. Customers can choose recurring delivery intervals, manage subscriptions through their account, and cancel when needed. Standard coupon codes generally do not combine with subscription pricing.

Does 100% PURE have a referral program?

It has more than one referral-related mechanism. Purist Perks members can earn points when a referred friend completes a qualifying purchase, while the separate 100% PURE Advocate program currently gives a new customer 10% off a first purchase through an Advocate link and pays the Advocate $1 for a qualifying first order. These programs have separate eligibility and tracking rules.

Does 100% PURE offer free shipping?

The current U.S. shipping policy provides free Standard Shipping on orders over $50. Orders are typically sent through USPS or UPS depending on the destination and package. Because free-shipping thresholds are numeric policy facts that can change, confirm the current threshold and delivery option during checkout.

What does Fruit Pigmented® mean at 100% PURE?

Fruit Pigmented® is the brand's approach to coloring many of its cosmetics with pigments sourced from materials such as fruits, vegetables, tea, cocoa, and other plant or mineral sources. The technology is used across products including foundations, mascara, blush, lipstick, eye shadow, and other color cosmetics.

What is the difference between Fruit Pigmented® Healthy Foundation and Full Coverage Water Foundation?

Both provide full coverage, but they are designed around different finishes. Fruit Pigmented® Healthy Foundation has a matte finish and contains rice powder alongside aloe and botanical ingredients. Fruit Pigmented® Full Coverage Water Foundation has a satin, slightly dewy finish and uses ingredients such as aloe, squalane, glycerin, and vitamin E. Shade availability should also be compared because each formula has its own current range.

How is Coffee Bean Caffeine Brightening Eye Cream different from Coffee Bean Caffeine Restorative Moisturizer?

The Eye Cream is specifically formulated for the eye area and is one of 100% PURE's established best sellers. Coffee Bean Caffeine Restorative Moisturizer takes the caffeine concept into a full-face moisturizer intended for broader complexion use. They are separate products rather than different sizes of the same formula.

Does 100% PURE sell recurring beauty boxes?

Yes. The current Lock-In & Save catalog includes several Monthly Box options at different product-value levels. These subscriptions provide curated assortments rather than repeatedly shipping one specific product. Because the contents, listed value, and subscription pricing can change, research the current box listing before subscribing.

Can I return a 100% PURE product after trying it?

For qualifying purchases made through 100percentpure.com, the current policy allows gently used products to be returned for an exchange or refund within 60 days of purchase, minus shipping costs. Final-sale products, partial returns from sets, and promotional gifts have separate restrictions. Purchases from third-party retailers follow that retailer's policy.

Does 100% PURE ship internationally?

Yes. The brand's current help information states that international shipping is available again. Shipping methods, costs, delivery estimates, and any import charges can depend on destination, so international shoppers should research the current country-specific options and confirm the full shipping cost at checkout before ordering.

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